We first learned about climate change while working on the the Earth Hour campaign which we initiated and managed in 2008 in Tel Aviv . We discovered that while we, in the advertising business, were selling and promoting consumerism ie. buying more products = improving your life style, the earth's resources can't take it ): Both of use being concerned mothers and citizens decided to put our know-how and experience to test. We partnered and established a consultancy firm for future friendly brands- 'HaKlinika'
Dizinigoff center roof top -photograph by Tamar Dresler
Talks & Pres.
What we do and why we do it?
Haklinika promotes environmental awareness and behavior in the deepest and widest meaning of sustainability.
We beleive that only new social and economical priorities can lead to respectful conduct towards the environment.
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